Markers In Motion's View: streaming entertainment is replacing linear TV

Viewers today have a strong affinity for movies and TV shows, but the traditional linear TV experience, with its fixed schedules and cumbersome remote controls, no longer resonates. The rise of streaming entertainment has fundamentally transformed how we consume media, offering on-demand, personalized content accessible on any screen.

Such transformative shifts are rare. Radio held sway as the dominant home entertainment medium for nearly five decades until the emergence of linear TV in the 1950s and 1960s. The advent of linear video was a monumental leap forward from radio, leading to the rise of major corporations catering to consumer demands over the past six decades. The current era of streaming entertainment, which began in the mid-2000s, is poised to be similarly significant and enduring, owing to the widespread availability and adaptability of the internet across the globe. We aspire to be at the forefront of this streaming entertainment revolution.



Streaming Entertainment Apps like Roku

The world's leading linear TV networks now offer their programming on-demand through apps that run on phones and smart TVs. These apps, such as Disney+, HBO Max, Paramount+, and BBC iPlayer enable binge viewing and catch-up viewing. Existing linear networks that offer compelling internet apps will generate more viewing and become more valuable. Those networks that fail to develop first-class apps will lose viewing and revenue.

Streaming entertainment is expanding rapidly because of:

Rapid Innovation: streaming entertainment apps have frequent improvement updates and streaming is the primary source of UHD 4K video content. Eventually, as linear TV viewing falls in viewing and value, the spectrum it now uses on cable, fiber, and over-the-air will be reallocated to expand internet data transmission. Satellite TV subscribers will be fewer and more rural. In a few decades, linear TV will be the fixed-line telephone: no longer mainstream.


Content People Love: Unleashing the Power of Animation

Animation holds a timeless allure, captivating audiences with its boundless creativity, imaginative storytelling, and emotional resonance. At Animation MnMtv, we understand why people love to watch animation and cartoons, and why we believe we have a significant advantage over our linear competitors when it comes to launching an animated series or a animated film.

Flexibility and Adaptability: Unlike linear networks that must vie for audience attention on a specific night and time, or movie theaters constrained by finite screens, Animation MnMtv embraces flexibility. With streaming entertainment, we have the freedom to release content on-demand, allowing viewers to watch at their convenience across a variety of devices. This flexibility enables us to nurture shows that may take time to find their audience, rather than prematurely canceling them due to low ratings.
Commitment to Creative Freedom: Our platform provides a home for more creative storytelling, empowering creators to explore diverse narratives, unconventional formats, and varying run times per episode based on storyline needs. Unlike linear TV, where shows are constrained by rigid time slots and the need for week-to-week recaps, Animation MnMtv offers creators the freedom to push boundaries and innovate without the limitations of traditional broadcasting.
Prudent Investment in Content: By eschewing the traditional pilot model and committing to entire seasons upfront, we demonstrate our confidence in the creative vision of our storytellers. This approach allows us to cultivate long-term relationships with talent and provide a supportive environment for the development of compelling, immersive storytelling experiences.
Attracting Creative Talent: Our commitment to creative freedom and flexibility makes Animation MnMtv an attractive destination for talented creators seeking to bring their visions to life. By offering a platform that prioritizes artistic expression and innovation, we are able to attract top-tier talent and foster a vibrant community of storytellers dedicated to pushing the boundaries of animation.

At Animation MnMtv, we believe in the transformative power of animation to inspire, entertain, and connect audiences on a global scale. With our commitment to flexibility, creative freedom, and prudent investment in content, we are poised to lead the way in the streaming entertainment revolution and continue delighting viewers with unforgettable stories and characters for years to come. Join us as we unleash the full potential of animation and redefine the future of storytelling in the digital age.




Animation MnMtv Focus

Animation MnMtv is a premier national streaming entertainment service offering a curated selection of movies, TV series, and games, all available for unlimited viewing on any internet-connected screen at an affordable, no-commitment monthly fee.

Distinguished by its focused passion and commitment to excellence, Animation MnMtv operates as a specialized brand rather than a one-size-fits-all platform. We are a focused passion brand, not a do-everything brand. We prioritizing quality over quantity to deliver a tailored experience akin to HBO rather than a generic provider like Dish.

Unlike generic "video" companies that stream a wide array of content types, including news, user-generated videos, live sports, and more, Animation MnMtv is dedicated exclusively to animated features, animated TV series, and music set to animation. Our singular focus allows us to immerse viewers in the captivating world of animation, providing a unique and enriching entertainment experience.

At Animation MnMtv, simplicity and transparency are paramount. We strive to alleviate the complexity and frustration often associated with traditional cable and satellite providers by offering straightforward, hassle-free service. Our online cancellation process exemplifies this commitment to simplicity, allowing members to leave or return at their convenience without any hassle.

We champion the freedom of on-demand viewing and the joy of binge-watching, empowering viewers to enjoy their favorite content on any screen, at any time. With a personalized approach, we curate a tailored selection of titles from around the world, ensuring that each viewer discovers the most pleasing and engaging content to suit their tastes.

Animation MnMtv is more than just a streaming service—it's a celebration of animation, freedom, and fun. Join us as we redefine entertainment in the digital age and bring the magic of animation to screens everywhere.




Competition

Animation MnMtv competes for a share of viewers' time and engagement for relaxation and stimulation, amidst various forms of entertainment such as traditional television channels, on-demand content, physical media consumption, alternative streaming platforms, gaming, online browsing, reading, and more. Over time, the landscape of entertainment options continues to evolve and improve.

Our goal is to capture more of our audience's "moments of truth," those instances when they seek relaxation, shared experiences with loved ones, or simply seek entertainment. At these decision points, viewers may opt for Animation MnMtv or explore other alternatives.

Given the expansive nature of the entertainment market, multiple platforms can thrive simultaneously. Just as traditional networks like ABC and NBC have coexisted and competed for decades, Animation MnMtv can flourish alongside other streaming services. In fact, similar to the coexistence of HBO and Netflix, viewers may subscribe to multiple platforms for their unique content offerings.

In some international markets, video piracy poses a significant challenge to legitimate streaming services like Animation MnMtv. Piracy provides free access to a wide range of content and, if it were to become more accessible and socially acceptable, could pose a substantial threat. However, accessible and affordable services like Animation MnMtv aim to mitigate piracy by offering high-quality content and a satisfying viewing experience for little or no cost.


Animation MnMtv margin structure

At Animation MnMtv, our operating margin structure is primarily determined from the top down. When planning for any upcoming period, we forecast our revenue and make decisions regarding our expenditure and desired margin for that timeframe. In the face of competitive pressures, particularly in content acquisition, we prioritize prudent spending to maintain a healthy balance between content acquisition and financial sustainability. This approach ensures that we maintain a robust content library without overspending.

Similarly, our marketing budget is carefully managed to optimize our efforts in attracting and retaining members. The ultimate metric of success is membership growth, which is directly influenced by our spending decisions.

As we continue to invest heavily in content expansion, particularly in our original productions, our initial cash outflows exceed content amortization, which impacts our near-term free cash flow compared to profitability. However, we aim to balance this by amortizing content at a pace that aligns with industry standards and viewing patterns, ensuring efficient utilization of our resources while meeting the expectations of our audience.




North America and more

In the North American market comprising the US, Canada, and Mexico, Animation MnMtv will be establishing a prominent presence, catering to a diverse audience across the region. While Animation MnMtv is not available in Europe yet, its nationwide footprint will span extensively, with a focus on continual service enhancement.

We acknowledge the varying levels of awareness of Animation MnMtv in these new territories, along with cultural nuances and content preferences unique to each region of the United States, Canada, and Mexico. Challenges persist in broadband access and advertising infrastructures in certain areas. However, we remain steadfast in our belief in the internet's increasing ubiquity and technological advancements, alongside the universal appeal of compelling storytelling.

To bridge cultural gaps and cater to diverse tastes, Animation MnMtv is actively licensing and producing content worldwide. This enables viewers across the globe, including North America, to enjoy a rich library of animated movies and TV series simultaneously, unbound by traditional business models or outdated restrictions. Moreover, our commitment to creating non-English language originals from Mexico, and other countries like France, Italy, Japan and Brazil ensures a truly global content offering.

As Animation MnMtv continues its global expansion in the coming years, we recognize the rising expectations of consumers and governments alike. We are committed to meeting these expectations and collaborating with policymakers to ensure that regulations evolve to suit the dynamic landscape of streaming entertainment, free from the constraints of outdated linear TV paradigms.




Conclusion

This document contains various forward-looking statements within the purview of federal securities laws. These statements pertain to our perspective on the evolution of internet TV and the decline of linear TV, including the scale, timing, and participants involved in this transition to internet TV. Additionally, we discuss our strategy as an internet TV network, encompassing enhancements to service features and content licensing, development, and financing. This includes discussions on content, marketing, and technology spending, as well as the impact of competition and our relationships with Internet Service Providers (ISPs). Furthermore, we touch upon our approach to the Chinese market, international expansion, service localization, margin structures both in the US and globally, subscriber growth projections, revenue, operating profit, cash flow, and government relations.